Change4Life and Disney are partnering on a major new summer campaign called the 10
Minute Shake Up. This campaign uses a bit of Disney magic to inspire children aged 5-11 to reach the recommended 60 minutes of physical activity per day, with fun, manageable 10 minute bursts of exercise.
How do parents get involved?
Parents can order a FREE 10 Minute Shake Up pack – which includes a wide variety of fun, interactive and practical ways to encourage children to complete activity every day. Parents can visit the Change4Life website and order the kit directly.
How can your organisation promote this to parents?
If your organisation engages parents of 5-11 year olds, there are a few ways to get involved:
- Promote the campaign in your communications with parents (e.g. face to face, newsletters, emails etc)
Another great way to encourage parents and their children to take their first steps to a more active lifestyle is to promote the Leap website which provides a number of opportunities.